Not so much like but love this spread! And what's even better than the awesome taste is that it's dairy-free and vegan. I just discovered this today and I can't believe I've lived without it! Hope you try this spread, you'll love me for it. They have it next to the peanut butter at the grocery store. I came across some yummy recipes made from this spread and thought I'd pass them along, a recipe for Biscoff pumpkin cupcakes and one for Biscoff oatmeal cookies. I slathered this spread on toast and topped it with sliced bananas and a dusting of cinnamon. Yummm!